Wine n’ About | De Bortoli Wines Wins Asian Success Aspire Award
Articles , Wine n' Business
De Bortoli Wines Wins Asian Success Aspire Award

Family-owned De Bortoli Wines was named the winner of the ‘Asian Success’ category at the AFR & PwC’s Private Clients Aspire Awards—celebrating the achievements of Australia’s private and family businesses—for its efforts in growing its export business.

Established in 1928, De Bortoli Wines exports to over 75 countries including China, Japan, the United States, the United Kingdom, the Netherlands and Scandinavia with developing markets in Russia and the Middle East.

The fourth-generation family wine company is known for its premium wines including the award-winning dessert wine Noble One, first produced in 1982 at the family’s Bilbul Estate in the Riverina of NSW.

“Our philosophy is that great wine begins in the vineyard and should taste of the region where the grapes that made it are grown,” said Victor De Bortoli, Executive Director of De Bortoli Wines.

“This is especially prevalent given the increasing global demand for more elegant style wines, such 
as those from the cool climate Yarra Valley where we have an estate. This demand has seen the Yarra Valley listed for the first time this year in Wine Australia’s ‘Top 15 GI Regions’ – the only Victorian region to make the list and number two for average value per litre. We have seen this growth first hand with exports of our Yarra Valley wines growing by 94 per cent in the last year.”


As Australia’s seventh largest wine exporter, De Bortoli Wines has experienced an increased worldwide demand for its wines, especially in Asia where exports have skyrocketed 42 per cent since 2014.

Demand for De Bortoli’s most premium Pinot Noir and Chardonnay—the Riorret Lusatia Park Pinot Noir 2015 and Yarra Valley Section A5 Single Vineyard Chardonnay 2015—is so high that for the first time, the entire stock was allocated for sale before it was even released to the market.

The complete list of winners for the 2016 AFR & PwC’s Private Clients Aspire Awards can be found online here.

Original article published in the website